Cultual difference.docVIP

商务英语翻译中的文化信息探源 A Research into Interpretation of Cultural Message Embodied in Business English ◆ 西南财经大学 语言文化学院 帅建林 帅建林，西南财经大学英语副教授、国际贸易学博士生。 帅建林，西南财经大学英语副教授、国际贸易学博士生。 摘要：商务英语翻译并不仅仅是个语言活动，它更是一种文化活动。任何不同文化之间的交往，都需要在交流时克服异国文化的障碍，达到交流沟通的目的。国际商务翻译人员特别要了解本国与异国的文化差异及其起因，从而设法使这些差异在传译中消失。本文的案例研究显示，大多数商务英语学习者没有意识到所阅读的材料中承载着某些文化信息，而正是这些文化信息导致了他们的翻译困难。本文试图探讨中西方文化差异及其起因，从而使译者更轻松得解读和翻译商务英语。 关键词：文化词；商务英语；翻译。 Abstract: The translation of business English is not only of linguistic activity but also of cultural activity. Any communication between nations with different cultures must demand people’s overcoming cultural barriers. Therefore, business translators must especially learn about the cultural differences and their causes so as to assimilate such differences during translation. The case study in this paper shows that most of business English learners do not recognize the cultural message embodied in their reading materials, which is a hard nut for their translation of the original. This paper attempts to study the cultural differences and the causes between Chinese and western nations, from which translators are expected to find it easy to interpret and translate business English articles. Key Words: Cultural Terms; Business English; Translation 据悉，全世界每年有多达4万种产品被介绍到全球市场（一半以上传到美国）。这些产品中大约85%都失败了。“国际营销的成功之路是建立在错误营销和广告战役中失败的废墟之上。他们中大多数失败是由于跨文化交流的错误。” Charles Mitchell, International Business Culture, Shanghai Foreign Language Education Press, P.169, 2001 这些交流失败要么是忽视文化差异，要么是对文化差异的无知所造成的。因此，商务英语翻译者需要了解这些文化信息及文化差异的起因，以便在翻译过程中处理好文化上的差异。请看下例，并解读文中的关键词 Charles Mitchell, International Business Culture, Shanghai Foreign Language Education Press, P.169, 2001 Bush’s decision to lay his party’s holy tax grail on the table was not so much the product of an epiphany as it was incremental dawning that something must be done. (Gloria Borger) 笔者就“What is holy tax grail？”为问题作了一个小小的问卷调查，调查对象是十位西南财经大学硕士研究生，其中有三位是经贸英语专业研究生。调查结果如下： 答案 人数 不知道 1 看不