本科毕业设计--海南旅行社核心竞争力研究.docVIP

本科生毕业论文题目：海南旅行社核心竞争力研究本科生毕业论文（设计）独创性声明 本人声明所呈交的毕业论文（设计）是本人在导师指导下进行的研究工作及取得的研究成果，除了文中特别加以标注和致谢的地方外，本论文中没有抄袭他人研究成果和伪造数据等行为。与我一同工作的同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示谢意。论文作者签名：日期：本科生毕业论文（设计）使用授权声明 海南师范大学有权保留并向国家有关部门或机构送交毕业论文（设计）的复印件和磁盘，允许毕业论文（设计）被查阅和借阅。本人授权海南师范大学可以将本毕业论文（设计）的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或其他复印手段保存、汇编毕业论文（设计）。论文作者签名：日期：指导教师签名：日期：目 录 1.导论 １ 1.1 １ 1.1.1 １ 1.1.2 １ 1.2 ２ 1.2.1 ２ 1.2.2 ２ 2. ２ 2.1 ２ 2.2 ２ 2.3 ３ 2.4 ４ 3. ５ 3.1 ５ 3.2 ５ 4. ５ 4.1 ５ 4.1.1 ５ 4.1.2 ６ 4.1.3 ６ 4.2 ７ 4.2.1 ７ 4.2.2 ９ 4.2.3 １０ 4.3 １０ 5. １１ 5.1 １１ 5.2 １２ 5.3 １２ 5.4 １３ 5.5 １３ １３ １４vice-professor Huang Yu Department of tourism management, geography and Tourism College, Hainan Normal University, Haikou China 571158 Abstract: Tourism is a pillar industry of the national economy in Hainan Province. in the strategic planning of national and provincial government, along with the pace of international tourism island of Hainan, the Hainan Tourism has achieved rapid development. Travel agents are the leading enterprises in the tourism industry，playing a pivotal role in the fierce market environment. In this paper, on the basis of previous studies, it is published by the author，as a new perspective，that are the core concept of travel agencies, characteristic elements. Decision-makers to ignore the values will be separated from their predecessors in the corporate values, analyzed its significance for travel agents core competitiveness. In addition, combining with current situation of the development of Hainan tourism. Through collecting the data analysis and study the current market situation of Hainan travel agency. It is put forward that is strategy of enhancing core competitiveness of Hainan travel. Key words: Travel agency core competencies; Hainan; countermeasures; 1.导论 1.1研究背景及意义 1.1.1研究背景 我国旅游业虽然起步较晚，但也已经逐渐成为了我国国民经济中发展最快的行业之一，如今旅游业务类型主要是入境、出境和国内旅游。海南自1988年决策就是决定和指挥，一个企业的决策是否符合企业的使命及目标，是企业市场竞争成败的主要决定因决策一般由的最高领导，其素质高低决定决策效果。企业在追求经营成功过程中所的信念和目标企业战略目标与核心价值观的关系浙江电信邹亚平2012），笔者认为两者内涵是否符合是企业市场竞争