国际营销管理ch02课程.pptVIP

Chapter 2 Copyright (c) 2007 John Wiley Sons, Inc. * Exhibit 2-8: Outward Foreign Direct Investment (FDI) Stock and Employment in Foreign Affiliates, 1982-2006 7. Multinational Corporations Chapter 2 Copyright (c) 2009 John Wiley Sons, Inc. * Currently, factors such as currency movements, capital surpluses, faster growth rates, and falling trade and investment barriers have all helped multinationals from other countries join the cross-border fray. It is not unusual for a start-up firm to become global at its inception. Those firms are known as “born global.” * * * * * * * * * * * * * * * *