电子商务：管理角_CH01电子商务导论.pptVIP

Chapter 1 Overview of Electronic Commerce Learning Objectives Define electronic commerce (EC) and describe its various categories. Describe and discuss the content and framework of EC. Describe the major types of EC transactions. Describe the digital revolution as a driver of EC. Describe the business environment as a driver of EC. Learning Objectives Describe some EC business models. Describe the benefits of EC to organizations, consumers, and society. Describe the limitations of EC. Describe the contribution of EC to organizations responding to environmental pressures. Describe online social and business networks. 1.1 Electronic Commerce: Definitions and Concepts 1 electronic commerce (EC) The process of buying, selling, or exchanging products, services, or information via computer networks 1.1 Electronic Commerce: Definitions and Concepts EC can be defined from these perspectives: Business process Service Learning Collaboration Community 1.1 Electronic Commerce: Definitions and Concepts 2 e-business A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization 1.1 Electronic Commerce: Definitions and Concepts 3-1 electronic market (e-marketplace) An online marketplace where buyers and sellers meet to exchange goods, services, money, or information 1.1 Electronic Commerce: Definitions and Concepts 3-2 interorganizational information systems Communications systems that allow routine transaction processing and information flow between two or more organizations 3-3 intraorganizational information systems Communication systems that enable e-commerce activities to go on within individual organizations 1.2 The EC Framework, Classification, and Content intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols extranet A network tha