电子商务概论 论.pptVIP

Electronic Commerce Objectives From this class you will learn: Know what…. Define electronic commerce (EC) and describe its various categories. Describe and discuss the content and framework of EC. Describe the major types of EC transactions. Describe some EC business models. Know How …. Know Why…. Contents organization Methods to learn Lectures Case study discussions Laboratory experiments Website 教育网站点：/ecsy/index.aspx, 非教育网站点：50/ecsy/index.aspx Chapter 1 Introduction to EC Chapter1 introduction to E-commerce contents History of EC Support areas Frameworks New trends Definition of EC and description of its various categories. Business processes EC opportunities Chapter 1 Introduction to Electronic Commerce Section 1 Brief History of EC First wave applications: mainly B2C, website for selling, model chaos Internet Technology: dial-up connection Bar code, scanners,email, EDI for B2B are used, but not well integrated. Motivation: first-mover- advantage, not always the case Academic and practice application B2C is only part of E-commerce application B2C: Tip of the EC iceberg Applications Applications Online selling Market research Advertising, Auction Customer services Procurement Online banking Customs electronic port … support areas Infrastructure EC frameworks Third wave-Future trends Third wave-future trends Assignment Read your textbook, prepare for the next of this chapter. Access to internet and learn How Dell Computer service its customers with ecommerce? Find one or two other website of your favorite brand and explore how it works. Any questions? E-commerce defined from the following perspectives: Communications: delivery of goods, services, information, or payments over computer networks or any other electronic means Commercial (trading): provides capability of buying and selling products, services, and information on the Internet and via other online services Business process: doing business electronically by completi