《北京市中体倍力健身房消费现状研究》.docVIP

题 目：北京市中体倍力健身房消费现状研究姓 名：寇晓龙指导教师： _ 茹秀英_专 业：社会体育班 级：一班学 号： 1000座机电话号码完成日期： 2014.3.10摘要： 随着体育事业的发展人们体育价值观的改变，体育健身意识的不断增强，以及国家全民健身计划的推广，体育作为一种健康、文明的生活方式，在人们日常生活联系越来越紧密，并伴随着体育的发展，人们的需求不断扩大。人们的体育需求与经济、文化、环境、地区特点有很大的关系。其中体育消费是社会生产力发展到一定阶段的产物，是个人在完成正常的工作和必要的家务劳动等时间之外的闲暇时间里的个人消费行为，是个人在体育活动方面劳务消费支出，是人们日常消费的一部分。随着北京市经济文化的发展，人们对于健康的需求扩大，健身消费市场开始形成，在北京许许多多商业健身房随着健身市场的扩大孕育而生。本研究选取了北京市中体倍力旗下部分健身房，通过问卷调查对中体倍力健身房消费者体育消费现状进行调查与分析，通过对专家的咨询和自己调查走访，分析目前中体倍力健身房体育消费现状，以及影响体育消费的各种因素。结果表明：北京市中体倍力健身会员在性别上女性多于男性。健身人群中中青年人的健身锻炼频率最高，中体倍力健身会员消费力度比较良好，会员在健身消费的选择上排在第一位的还是私人教练第二位的还是健身课程，课程选择有明显性别差异，传统器械健美和健美操仍是受欢迎的健身项目，男士以器械练习为主，女士以形体健美为主。从北京市中体倍力健身会员获得信息的渠道来说，会员获得信息的方式主要是同事朋友的口头传播占到21.2%，身体健康、兴趣爱好、社会影响是激发中体倍力健身会员消费的前三位因素；工作太累没有精力、没时间、服务不满、收入低是制约中体倍力会员房消费的重要因素以口碑宣传为主。所以健身房消费已经是体育健身生活的一部分了。关键词：北京市中体倍力 健身房 消费现状Abstract: With the development of the sports industry and physical culture, people’s awareness of fitness training has been strongly promoted. The growing popularization of national fitness programs has led people to think that physical training is a symbol of healthy and civilized living. Sports has become more involved in people’s daily life, and the demand for it is still expanding. This demand is dependent on social economy, cultural background, living environment and regional disparity. People’s sports consumption is the natural result of the developing social productive forces to a certain stage. It is now a personal consumption in people’s leisure time out of work and chores, generally seen as part of the daily life expenses. Along with the development of Beijing’s economy and culture, citizens request for health is advancing, which is promoting the growth of the fitness consumption market. As a result, many commercial fitness centers have set their feet in Beijing during the recent years. This research is based on a consumer’s questionnaire in the fitness centers under the Company of Beijing Zhongti Libei. It aims to investigate people’s consumption statu