《台州吉利汽车公司经营现状和对策论文》.docVIP

台州吉利汽车公司经营现状和对策 【摘要】在汽车竞争同质化的今天，谁在创新谁就赢得了市场先机。从民营造车的非议，到百万征标的哗然；从模访造车，到自主创新；从零起步到十年征程的百万用户，吉利的每一步都让我们为自主品牌的崛起而感到骄傲。策略 现在，消费者买车越来越看重服务质量，这种服务不仅体现在售后，还体现在售前和售中。对厂家和经销商来说，服务是营销的重要手段，同时也将成为利润的主要来源，所以说，服务才是他们赖以生存的生命线。提高服务质量，喊一句口号很容易，关键是要落到实处，让消费者得到实惠，这就需要一种制度性的安排进行保证。 /view/722819.html. [2]于江清，吉利汽车公司竞争战略研究[D].西南财经大学硕士学位论文，2004. [3]吉利集团官网，吉利集团介绍[WB/OL]. /general/intro.html. [4] 谭昆智.现代企业营销创新[M].中山大学出版社，2007,1：35～212. [5] 吴健安.市场营销学[M].高等教育出版社,2000：25～133. [6] 吴有富,陈霓.整合营销[M].上海外语教育出版社，2006,9：1～99. [7] 陆少俐.市场营销学[M].北京：企业管理出版社，2001. [8] 菲利普?科特勒著，梅清豪译，《营销管理》上海人民出版社，2003 [9] 李倩茹.新产品开发、定位和营销[N].广东经济出版社，2002. [10] 王晓峰.试析市场营销人员自我提高的阶梯[J].中国市场，2009.their own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.three vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.four to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.five to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing busine