《商业银行竞争力评价研究本科毕业论文设计》.docVIP

广东金融学院 2010-JX16- 本科毕业论文（设计） 商业银行竞争力评价研究 摘 要 金融是现代市场经济的核心，而银行在这当中起着支柱的作用。随着经济的发展，经济自由化和金融全球化已经成为市场的大方向。自从06年我国银行业的全面开放，外资法人银行将会和我国内资银行一样获得国民的待遇。我国的各商业银行都面临着极大的挑战和竞争。若不能有效提高我国商业银行的整体竞争力，我国商业银行将会在竞争当中处于劣势，从而影响金融稳定乃至经济发展全局性的严重问题。鉴于此背景，所以我打算对商业银行竞争力状况进行客观全面的分析，总结出制约商业银行竞争力的关键因素，建立出商业银行竞争力的评价指标体系，利用层次分析法展开研究，为我国商业银行制定行之有效地竞争力提升策略。 [关键词]：商业银行竞争力； 评价指标体系； 实证分析； 层次分析法 Abstract Finance is the core of the modern market economy, and banks which plays a mainstay in this role. With economic development, economic liberalization and financial globalization has become the general direction of the market. Since 2006 the full liberalization of Chinas banking industry, foreign corporate banks will and I have the same way as domestic banks national treatment. Chinas commercial banks are facing great challenges and competition. If it can not effectively enhance Chinas overall competitiveness of commercial banks, Chinas commercial banks would be at a disadvantage in the competition among them, thus affecting the financial stability and even the overall economic development of serious problems. In view of this background, so I intend to the competitiveness of commercial banks to conduct objective and comprehensive analysis of the situation, summed up the competitiveness of commercial banks, restricting a key factor in the establishment of a commercial banks competitiveness evaluation index system, a study using analytic hierarchy process for China commercial banks to develop effective strategies to improve competitiveness. [Key words]：Commercial Bank Competitiveness； Evaluating Index System； Empirical Analysis ；Analytical Hierarchy Process 产业组织理论(Industrial Organization), 研究市场在不完全竞争条件下的企业行为和市场构造，是微观经济学(个体经济学)中的一个重要分支。 产业组织理论的研究对象就是产业组织。产业组织理论主要是为了解决所谓的“马歇尔冲突”的难题，即产业内企业的规模经济效应与企业之间的竞争活力的冲突。资源基础理论（Resource-Based View，简称RBV）1984年沃纳菲尔特（Wernerfelt）的 “企业的资源基础论”的发表意味着资源基础论的诞生。资源论的假设是：企业具有不同的有形和无形的资源，这些资源可转变成独特的能力；资源在企业间是不可流动的且难以复制；这些独特的资源与能力是企业持久竞争优