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* Scott A. Snell Cornell University 393 Ives Hall Ithaca, NY 14853 (607) 255-4112 scott.snell@cornell.edu Competing through Knowledge: The Human Capital Architecture “You can get capital and erect buildings, but it takes people to build a business.” Thomas J. Watson, IBM Did IBM forget? $168 billion (Tobins Q = 2.1) Hardware, software, and services Nobel prize-winning scientists 3,768 patents (1993-1995) What’s Happening Today? Industry Changes Globalization Information technology Need for… Organizational agility Speed Innovation Cost Knowledge-based strategies Core comp