BEC higher module 3高级商务英语.ppt

HIGHER SUCESS WITH BEC MODULE 3Business Topic Communication at Work MODULE 2 3.1 Communication at Work 3.1 Communication at Work ‘Think like a wise man but communicate in the language of the people.’（像智者一样思考，像大众一样沟通。）W.B. Yeats, poet (1865—1939) ? W.B. Yeats is a famous Irish poet and playwright (剧作家). 3.1 Communication at Work Suggested answer: You should be sophisticated in your thinking but clear and simple in your speech. Useful expressions: Success is largely determined by how well companies communicate with their audiences. If you communicate in simple and clear language, you can communicate more effectively. If your speech is clear and simple, you can get across a message more easily. 2. Verbs that go with each type of business communication send/draft an emailmake/receive a phone callissue/put out a press release launch/run an advertising campaign give/make a presentation hold/attend a meeting or a seminar produce/publish a report put up/display a notice send out/circulate a memo to all concerned post/put information on the Internet 3. For which of the following would you feel most confident using your English? And least confident? Discuss with your partner.Useful expressions Because I’m familiar with the person I call, I can be very relaxed, so I can speak English very well. When writing an email, I have time to consider the appropriate use of words or consult dictionaries if I have no idea as to how to express myself, so I’m confident with my English in emails. Usually when I’m going to give a presentation, I make full preparations for it, so I’m confident with my English in giving a presentation. 3.1 Communication at Work Have you had good experiences of dealing with companies through call center? Do you shop on the Internet? Why?/Why not? With which products or services is face-to-face contact helpful? With which is it unnecessary? Useful expressions: Very convenient. I can contact a call centre at any time when I have a problem