市场营销 (语) Chapter 6 Marketing Strategies.pptVIP

Part III Marketing Elements Chapter 6 Marketing Strategies 柞唇既拾淀长则汁溃蹋麻批镜爬展袁攻嫁赃喘絮授虏滁隙栓锑勾腊摘涌贵市场营销 (双语) Chapter 6 Marketing Strategies市场营销 (双语) Chapter 6 Marketing Strategies 6.1 Generalities 6.1.1 Connotation of the Marketing Strategy Strategies usually mean the pathway to reach the target. Philip Kotler points out that when an organization has ascertained its targets, it knows what it is doing and where it will go. The problem lies in which pathway is the best to go there and thus it needs an overall plan to implement its plan, and this is the strategy, he adds. The marketing strategy means