企业战略管理复习资料教程范本.docVIP

企业战略管理复习资料 第一章 战略定义：战略是关于一个组织长期的方向和活动范围，它应使该组织在不断变化的环境中通过资源的配置来获取竞争优势、满足市场的需求并实现有关利害团体的期望。 Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a changing environment, to meet the needs of markets and to fulfill stakeholder’s expectation. 战略的特征： 1）long-term direction：长期方向 2）advantage：（竞争）优势 3）scope of an organization’s activities：组织的活动范围 4）match activities with environment：活动与环境相匹配 5）bounded rationality and resources scarcity：有限理性和资源的稀缺性 6）values and expectation：价值和期望 3.战略的核