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毕业设计
广州市上下九商圈
综合发展市场调查报告
系 别：XXXXXX
专 业：房地产经营与估价
班 级：
姓 名：
学 号：
指导教师：
日 期：
摘 要
闻名遐迩的上下九商业街位于老城区西关，东起上下九路，西至第十甫西，横贯宝华路、文昌路，全长1200多米，全路段店铺林立、共有商店300多家，日客流量达60万次。荟萃了岭南文化中的岭南建筑文化、岭南饮食文化和岭南民俗风情。以其悠久的商业文化、独特的建筑文化、独具风味的饮食文化、浓郁的西关民族文化等深深地吸引广州本地人的光顾，更是外地游客的必去之地。
近年，对广州老城区——荔湾区老城改造计划，亦都逐步落实工作。对于位于荔湾区的城中心的上下九商圈，亦成为改造计划的一部分。
关键词：中低档 历史悠久 饮食 繁荣商业中心
目 录
1 广州房地产市场总体简介?···································5
1.1 近年广州商品房概况······································5
1.1.1 广州市商品房市场状况··································5
1.1.2 近一年广州二手房市场状况······························6
1.1.3 商品房发展趋势········································7
1.2. 广州商铺总体市场分析···································7
1.2.1 广州各大商圈分析······································7
1.2.2 广州专业市场分析······································8
1.2.3 广州市商业网点规划分析·······························8
2 上下九商圈商业环境分析····································9
2.1 上下九商圈发展历史·····································10
2.1.1 上下九商圈概况·······································10
2.1.1.1 独特的建筑文化·····································11
2.1.1.2浓郁的习惯民族文化·································11
2.1.1.3独具风味的饮食文化·································11
2.1.2 现今上下九商业发展经营概况··························12
2.2 上下九商圈商铺租售价格································12
2.3 上下九商圈营业特色及区域发展趋势······················12
3 上下九商圈定位分析······································12
3.1 上下九地块街区功能分析································12
3.2 上下九商圈的SWOT分析·································13
3.2.1 优势················································13
3.2.2 劣势················································13
3.2.3 机会················································13
3.2.4 威胁················································13
3.3 上下九商圈定位分析····································13
4. 商铺投资客群分析·······································13
4.1 人群特征··············································13
4.2 现时投资情况··········································14
4.3 购买意向············································
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