休闲度假旅馆的发展与管理学习课件.pptVIP

RESORT AND HOLIDAY HOTELS DEVELOPMENT MANAGEMENT休閒度假旅館的發展與管理 Presented by Dr. Chuck Yim Gee, Dean Emeritus School of Travel Industry Management University of Hawaii at Manoa Before the faculty and students of The College of Tourism Chung Hua University Hsinchu, Taiwan Lecture Series – December 3 to 7, 2007 The resort concept度假的概念 A property or destination serving the leisure and “escape” market提供休憩與暫離塵囂市場的建築物或目的地 An institution that exists for the sole pleasure of its user為了提供使用者特有的樂趣的機構 Retreat for self-renewal, enrichment, and discovery of new experiences為了自我更新豐富以及發現新的經驗而休養 Place for