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关于节约用水 公益广告策划书 策划成员: 策划时间：2011年12月14日 一、前言·····························································3 二、广告计划 （一）广告主题·······································3 （二）广告目的·······································3 （三）广告调研·······································4 （四）广告定位·······································4 （五）广告目标对象···································4 （六）广告创意·······································4 （七）广告文案·················································5 三、广告宣传媒介···················································6 四、广告效果预测·························································6