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Abstract: By county tourism, county tourism brand concept, combining Xunhua County Tourism Development of the actual situation, analyze Xunhua County during the county tourism brand building and development process problems and advantages presented Xunhua County County Tourism branding countermeasures.
Keywords: Xunhua County, the county, tourism brand, shape.
Counties of Qinghai tourism in recent years has made considerable development, in 2006 the region was named Xunhua County Tourism hundred counties, but because of insufficient capital investment, publicity and promotion as well as brand strength and wide enough inaccurate positioning and other reasons make this area a lot of tourism brand unknown, so the problems from the point of view Xunhua County, the county area of ??Qinghai tourism in the region must fully exploit the potential of tourism resources, through shaping or reshaping the tourism brand, and promote the development of tourism in the local county.
First, the county tourism and county tourism brand.
Tourism is the county administrative divisions based from a variety of tourism-related elements of the regional tourism, regional tourism in the sense of administrative divisions form a hierarchical classification, with a smaller geographical scope features.
Brand is the consumer products and product series awareness from the general sense, the brand is a name, term, symbol or design, or a combination thereof, which aims to identify a person or a group of sales sellers of products or services, and in the same competitors products and services to distinguish. tourism brand is a tour operator with the image of their products and services names, marks or symbols, or their combination with each other, is the corporate brand and product brands unity, which embodies the personality of tourism products and consumers have a high degree of recognition. tourism brand is a region of the level of tourism development, to establish a tourist destination good o
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