电子商务英15计划书实例.ppt

Requirement By the end of this lesson, you should be able to have a good command of □ the tips of a business plan □ the commonly-used sentences in writing business plan By the end of this lesson, you should be able to □ know the part of management in a business plan □ know the part of financials in a business plan □ know how to write a business plan □ prescribe the successful way of Charlie Bell, the McDonald’s CEO Creating an Effective Business Plan (III) New Words Skill Training Samples of the Outline of a Business Plan Sample 1: An Outline of a Complete Business Plan ? Summary Business Concept Current situation Key success factors Financial situation/needs Vision Vision statement Milestones Market Analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions Competitive Analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risks Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy Products/Services Product/service description Positioning of products/services Competitive evaluation of products/services Future products/services Marketing and sales Marketing strategy Sales tactics Advertising Promotions/incentives Publicity Trade shows Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities Creating the financials of the business plan Assumptions and Comments Starting Balance Sheet Profit and Loss Projection Cash Flow Projection Balance Sheet Projection Ratios and Analysis Sample 2: BUSINESS PLAN FOR A RESTAURANT Table of Contents Company Description Industry Analysis Products Re