神秘顾客检的培训计划.ppt

Taking the Mystery Out Of Mystery Shopping Created for the MSPA by Mark Michelson. 1st MSPA President MSPA Hall of Fame Inductee What Is Mystery Shopping? Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer service, operations, employee integrity, merchandising, and product quality Mystery Shopping goes by many names: Secret Shopping Mystery Customers Spotters Anonymous Audits Virtual Customers Employee Evaluations Performance Audits Telephone Checks. Why Use Mystery Shopping? When location, pricing, and product assortment are no longer unique, service