【精美模板大全1306页-共8辑】第1辑-流程图大全-280页.ppt

1、 1、 1 1 1 方案目的 方案依据 涉及要素 方案原则 工作思路Case 083 Max marketing modelsynergy linkage sales Activ- ation advertising Accoun- tability media targetingDiagram Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc./UpdateTrade allowanes Price offs In-on or near-packs Sampling Coupons Trade coupons Free-in-the-mail Premiums Self-liquidating Premiums Contests Sweepstakes Refund offers Bonus packs Stamp Continuity plansYour Brain “On” Presentations Right Brain Left Brain Sensory Emotions, impressions Imagistic, holistic Here and now Logical, sequential Analytic, data Short-term memory Defense intensive Presentation ImpactOHP TVPTPTPTPT2005 2006 2007 2008 2010 6,030,034 7,010,000 9,000,000 11,000,000 ? numeric5 step 4 step 3 step 2 step 1 step innovator Early adaptor Early majority Late majority laggardERPSales coupon/stamp Service contest Early Buying Deal Push manager Rebate Demonstrator Premium/Incentive Contest Price deal allowance Rebate Dealer service Sampling DM/Event/DH Exhibition Display standERP SYSTEM ??////?? MRP/MPS ??/PR consulting Crisis management Investor relations Media Relations Event management Database marketing Marketing promotion Production On-line PRadvertising creative Media planning measurability concept 1 2 2 2 0,FTPProcessADMIN/Case 077 What is the Brand? Rational product features. attributes What will It do for me? Rational expectations as a Result of use. benefits What kind of person woluld it be? Basic human values-the end Emotional rewards one expects From using the brand. values What does it mean to me? The image of the brand. As Elicited in terms of human Characteristics. personality What is the enduring Core of the brand? Every brand has a “soil” which creates it and identifies it. essence The brandWeb Design Search System Recruit System Commu