《毕业设计(论文)－柳州奇石文化品牌构建的对策分析和解决措施》.doc

广西工学院鹿山学院 毕业设计（论文） 题 目： 系 别： 专业班级： 姓 名： 学 号： 指导教师： 职 称： 二〇 年 月 日 摘要 伴随中国经济的快速发展，中国的城市化进程步入新的历史时期。在知识经济和全球一体化的时代背景下，城市文化成为推进城市可持续发展，提升城市竞争力的重要的＂软实力＂之一。构建城市文化品牌，是当前城市可持续发展和提升城市竞争力的必然的选择和内在需求，对于推进城市化进程以及城市的转型有积极的作用。本文以柳州奇石文化品牌为个案，通过探讨柳州奇石文化品牌发展历程梳理、构建优势的探讨，发现品牌构建中所面临的现实的尴尬和存在的主要问题，并提出相关对策，进而促进奇石文化品牌的顺利构建。柳州奇石文化品牌的构建对于柳州城市的可持续发展、城市竞争力的提升、城市的转型有积极的作用，并对柳州其他城市文化品牌的建有一定的借鉴意义，进而助推柳州的全面、协调、可持续发展。 关键字：城市文化；城市文化品牌；柳州奇石文化品牌；构建 Abstract With Chinas rapid economic development, China’s urbanization is entering a new historical period. Under the time environment of knowledge economy and globalization, urban culture, as a momentous soft power, helps to promote urban sustainable development, as well as improve urban competitiveness. Creating an urban culture brand is a necessary selection and the internal demand of maintaining the current city’s sustainable development and upgrade of the competitiveness, and it has a positive effect on promoting the urbanization process and the transformation of the city. This paper takes Liuzhou’s peculiar-rock-culture brand as a case, through discussing the development history of, and the competitive advantage of Liuzhou’s peculiar-rock-culture brand, we found the embarrassment and problems that we have to face when building the brand, and propose relevant measures, so as to promote a well-off construction of peculiar-rock-culture brand. Liuzhou’s peculiar-rock-culture brand has a positive effect in the sustainable development of, upgrading of competitiveness of, and transformation of Liuzhou City, meanwhile, it can serve as a reference to Liuzhou City’s other cultural brand, thus help to impel the overall coordinated and sustainable development of Liuzhou. Keywords: city culture;