《浅谈民营企业文化建设现状及对策—毕业论文》.doc

摘 要民营企业是我国经济建设中的重要力量，但许多民营企业经营管理上存在一个共同的问题，即忽视企业文化建设，缺乏优秀的企业文化。21世纪的企业竞争将突出的体现在企业文化的竞争上，企业文化管理将是继经验管理和科学管理之后的一种新的管理方式。在文化管理日益受到重视的今天，企业文化越来越显示出对企业发展的巨大作用，民营企业必须加强企业文化建设，以此改善经验管理，为企业的发展提供内在持久的动力。要使民营企业持续健康发展，必须加强自身的企业文化建设。这是因为，企业文化是企业的最高信念、是企业的经营哲学、是企业的规章制度、是企业的内在灵魂、是企业生存与发展的生命基础。所以，加强企业文化建设是民营企业的必然选择。民营企业的发展有一个历史过程，形成了民营企业多样化的特征。本文总结了民营企业文化建设的现状，对目前民营企业文化建设存在的误区进行了详细的分析。在此基础上，本文提出了民营企业文化建设的指导原则、方向、方法和相应措施，并对如何培育有特色的民营企业文化提出了相应的对策。 关键词：民营企业；企业文化；建设 AbstractPrivate-owned enterprises are very important force in our national economic construction. However, there is a common issue existed in private-owned enterprises in their business administration that is they neglect the enterprise culture construction and lack of excellent enterprise culture. The competitions of enterprise in 21st century will highlight in competition of culture strength. The enterprise culture management will become a new management way after the management way of experience and science. The private-owned enterprises must strengthen culture construction so as to improve business administration and provide permanent internal impetus for the development of enterprises. If they want the enterprise to develop persistently and healthily, they must enhance enterprise culture. Because the enterprise culture is the highest faith, the management philosophy, the bylaw and the spirit of the enterprise, and it is the basic life or the enterprise. Therefore, it is the necessary select for private-owned enterprise’s culture to strength culture construction. The development of the private-owned enterprise’s culture historical process forms diversiform character. The article sums actuality of the private-owned enterprise’s culture construction and analyzes mistakes in the private-owned enterprise’s culture construction at present. On the basis of it, the article shows the instructional principia, direction, method and corresponding measures of the private-owned enterprise’s culture construction, and provides the