《济南婚庆行业健康发展研究》.doc

山东传媒职业学院 毕业论文 论文题目 济南婚庆行业健康发展研究 指导教师/职称 副高 作者姓名 年级/专业 新闻采编与制作 山东传媒职业学院 目 录 内容提要…………………………………………………………………………………………………2 英文提要…………………………………………………………………………………………………2 正文………………………………………………………………………………………………………3 绪言…………………………………………………………………………………………………3 婚庆行业发展的特点………………………………………………………………………………3 三、济南婚庆行业存在的问题………………………………………………………………………4 四、济南婚庆行业健康发展建议 ………………………………………………………………………5 五、结语……………………………………………………………………………………………6 谢辞…………………………………………………………………………………………………6 参考文献……………………………………………………………………………………………6 济南婚庆行业健康发展研究 新闻采编与制作专业 10新闻二班 指导老师 孟祥科 内容提要:婚庆作为一个新兴行业，在全国。北京、婚庆公司如雨后春笋般涌现尤其是上海婚庆协会的成立，正式标榜婚庆行业正朝专业化、正规化的方向发展。itle: Analysis of wedding industry healthy development News gathering and production 10 news instructor Meng Xiangke Abstract: The wedding industry as an emerging industry, developing rapidly in the whole country. Beijing, Shanghai, Guangzhou, Shenzhen wedding companies such as bamboo shoots after a spring rain is like the emerge in large numbers, especially Shanghai Wedding Association, officially advertised the wedding industry is towards specialization, standardization direction. But its development situation is worrying, the wedding industry in the development of what existed what kind of problem, the wedding industry location awareness of exactly how, in the social big market potential trend how, how to make the wedding industry healthy development, these are the wedding industry encountered in the development of confusion. To solve the problems in the development of wedding industry, optimize their own at the same time, the implementation of the corresponding measures of improvement, the wedding industry in big market healthy and rapid development Key words: Wedding industry；Health development；Elementary analysis 一、绪言 中国的婚庆礼俗、文化源远流长，与婚礼相关的服务门类众多。随着人民群众物质和精神生活的不断提高，新婚人群对婚礼消费的需求从简单的温饱型要求逐步发展为个性化、多样化。加上现在结婚的新人多为独生子女，婚礼花样越来越多，档次越来越高。婚庆消费的不断增长，已涉及到诸多经济领域。目前，我国婚庆产业日趋形成，婚庆经济已成