广告设计中的创m意1.docVIP

广 告 设 计 中 的 创 意 The creativity of advertising design 　 摘要：广告的灵魂是创意，广告创作中最重要，并且将影响到最终的传播效果的就是广告创意这一环节，它是对广告者能力的挑战，要求广告者要深入思考去寻找灵感，而且要遵循一定的创意原则和设计要点、还有一定的基本法则，才能是广告设计中的创意得到充分的体现。 Abstract: Advertisement is the soul of creativity, the most important creative ads, and eventually affect the dissemination of results is the advertisement creative in this aspect ,it is a challenge to advertisers the ability to require those who want ads to consider in depth look for inspiration ,but also to follow certain .principies and innovative design features ,the basic rule mu