Video Case IKEA.pptxVIP

VIDEO CASE — IKEAName: Phoebe ChenQuestion 1Question 6Question 2Question 3Question 4Question 5OutlineQ1. What is this firm’s vision? At IKEA, the vision is to create a better everyday life for the many people. . Q2. What is this firm’s mission or business idea? IKEA’s business idea supports its vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.Q3. Describe its competiveness advantage. Why do you think competitors have found this concept difficult to imitate? 1. Product Compact design and high speed of updating new products; High quality with wide variety; Good service; Product localization in the global market;2. Price Relatively low price; Q3. Describe its competiveness advantage. Why do you think competitors have found this concept difficult to imitateCont’d3. Place Located in suburb area generally; located near public transportation in China; Design restaurants and child care facilities for customers and families;4. Others Looking for suppliers from all over the world to reduce cost; more than one suppliers; High efficiency in Logistics; On-line shopping is available; Environmental friendly philosophy; Q3. Describe its competiveness advantage. Why do you think competitors have found this concept difficult to imitateCont’dIKEA has its own designing team to design and produce products reflecting IKEA’s philosophy;IKEA aims to reduce the price year by year through cost cutting;IKEA has a network of suppliers throughout the world;IKEA provides high quality of standardized products generally, as well as localized products for specific global markets; IKEA has established its own integrated logistics management chain. Q4. what is in the news about this company?IKEA has faced challenges in the overheating global economy. And it benefits from the going-down price in terms of reducing cost from materials, salaries;IKEA has growi