英文版产业经济学教程第2章.pptVIP

Chapter 2 Market Power 第一部分主要讨论垄断性行为——单一产品和多产品定价、质量选择、价格歧视、纵向控制等。 这些部分较一般的讨论垄断力量的运作，即只要企业拥有一定程度的市场力量下的行为，并不要求它拥有完全的垄断地位。这里考察的大部分情况即使在存在竞争者的情况下也会出现。 2.1 Measure of market power What is market power? Simply,market power may be defined as the ability to set prices above cost, specifically above incremental cost or marginal cost, that is, the cost of producing one extra unit. In some maening, central questions of IO are Is there market power? How do firms acquire and maintain market power? What are the implication of market power? Is there a role for public policy regarding market power? Mo