《物流管理(专科)毕业论和综合实训要求》.doc

辽宁广播电视大学“人才培养模式改革和开放教育试点” 物流管理专业(专科)集中实践环节实施细则 广播电视大学专业主要培养面向业务第一线的应用型高等专门人才既需具备扎实的理论，也要掌握一定的操作和技能为，在教学中必须高度重视集中性实践教学环节。集中实践环节不得免修。各环节具体要求如下： 　选题要紧扣专业；内容结构包括：企业的基本情况、分析问题或归纳典型事例（要求有具体数据、内容）、解决建议(或个人见解)。实训报告一律用A4纸打印 文字报告，内容包括实习对象一般情况、内容体会。要求语言简练、明确；叙述清楚、明白；资料、数据真实；结论要有理、有据。第三方物流物流信息管理的物流企业营销体系的工商企业采购方式运输成本物流解决方案的设计物流企业市场推广与客户服务方案的设计1）学生应在实事求是、深入实际的基础上，运用所学知识，独立写出具有一定质量的毕业论文。毕业论文应观点明确、材料翔实、结构合理严谨、语言通顺。 　2）毕业论文选题应在所学专业范围以内，其形式为学术论文、研究报告或分析报告　3）毕业论文要求卷面整洁、字迹工整，论文结构、纸型、版式与用字等。毕业论文要制作成电子文档。经指导教师审定过的论文 their own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, the sense of ur