小米手机4Ps 分析.pptxVIP

The 4Ps Analysis of Xiaomi By: xxContentsProductsPricePlacePromotionProducts Main ProductsAndroid-based system, ROMSocial communication toolsmartphoneProductsCharacteristics of Xiaomi SmartphoneHigh Cost-effectiveStylishOpen system development methodPriceProduct parameters compared with other cellphonesPricePricing Methods of XiaomiCost-oriented Pricing MethodMantissa pricingLoss Leader PricingPlaceMain Channel: Official WebsiteOperator Channel : China Unicom, China MobileSocial Channels: Third-party electricity supplierNew Channel : Physical storesPromotionWord-of-mouth MarketingMicro-Blog