《英语本科毕业论文-企业文化对企业发展的作用》.doc

本科毕业论文 企业文化对企业发展的作用 学生姓名： 学生学号： 200310206120 院（系）： 外国语学院 年级专业： 2003级英语本科1班 指导教师： 二〇〇七年五月  The Functions of Corporate Culture to Corporate Development Zhao Yang Under the Supervision of Zhou Ronghui School of Foreign Languages and Cultures Panzhihua University May 2007 Contents Abstract…….............................……………………………………...…………..…Ⅰ Key Words…….………………………………………………………………....…Ⅰ 摘要…………………...............…………….…………...………………………..…Ⅱ 关键词…………….….……...……………………………………………………………………Ⅱ Introduction…………………….……………………………………………….……..1 Ⅰ. The Introduction to Corporate Culture…………….………...…..…………........4 A．The Definition of Corporate Culture….……………...……….…….…...........4 B．The Three Parts of Corporate Culture……………….….…………………….5 C．The Features of Corporate Culture…………………………………….…....5 1．Uniqueness………………………………………………….………....5 2．Mixed Culture……………………………………………...………….....6 Ⅱ. Functions of Corporate Culture…………………………………………..…….....7 A．Enhancing Core Competitiveness ……………………………….......................7 1．Function of Promoting Cost Savings ……….…………………………….....8 2．Function of Prompting the Staff…………………………….……………......8 3．Function of Enhancing the Competition Power…………….……………..…9 4．Function of Restriction……………………………………..……………...…9 B．Promoting Sustainable Development of Corporation ………………….……..11 C．Being Able to Keep Talents of Corporation………………...………….……..13 D．Significance of Corporate Culture……………….……………………………15 Ⅲ. Ways to Build Corporate Culture…………….……………………………….….16 A．The Hardware Building of Corporate Culture……………………………......17 B．The Software Building of Corporate Culture…………………………….…...18 1．Creating Corporate Culture Etiquette……………………………….……..18 2．Creating Corporation Image —— A Model of Corporate Culture…..….19 3．Creating Corporate Culture Atmosphere……………….…………………19 Conclusion……………………………………………………………….……….….20 Acknowledgements……………………………………………………….…...……21 Bibliography……………………………………………………………….…...……2