河南省5A级旅游景区解说系统现存问题及对策探析.docVIP

学号： 1005324090 x 河南省5A级旅游景区解说系统现存问题及对策探析 Analysis on the Problems and Countermeasures of the Interpretation System of 5A Level Scenic Sports in Henan Province 学院名称： 旅游学院 专业名称： 双语文化与旅游管理 年级班别： 2010级 姓 名： 李勇菊 指导教师： 杨文琪 2014年5月 河南省5A级旅游景区解说系统现存问题及对策探析 摘 要 景区解说系统是沟通游客与旅游景区的桥梁，对旅游景区的发展有着十分重要的作用。游客根据景区旅游解说系统提供的信息开展游览活动，因此，景区旅游解说系统质量的高低直接影响旅游地的游客量以及游客对景区的忠诚度。云台山景区和龙门石窟景区是河南省最著名的两个5A级旅游景区。文章通过分析云台山景区和龙门石窟景区解说系统的现状以及两景区现有的解说系统类型，分别指出云台山景区和龙门石窟景区存在的问题，基于此得出河南省旅游景区解说系统在能动性的解说（导游员、景区解说员或咨询服务等）、印刷品和音像品、游客中心和标识牌等四个方面均存在问题，进而在“听”、“读”、“思考”、“看”、“体验”、“联合”等几个方面探析解决现存问题的对策。这将有助于增强河南省旅游景区的竞争力和吸引力，提升河南省的旅游形象。 关键词 解说系统；云台山景区；龙门石窟景区；对策 Analysis on the Problems and Countermeasures of the Interpretation System of 5A Level Scenic Sports in Henan Province Abstract Scenic spot interpretation system is the communication bridge of tourists and tourism spots，which plays a very important role in the development of the scenic spots. Tourists take participate in activities according to the information provided by the tourism interpretation system. Therefore，whether the quality of tourism interpretation system is high or low affects the quantity of tourists and their loyalty to the scenic directly. This paper described the present situation of interpretation system on Yuntai Mountain scenic spot and Longmen Grottoes scenic and the existing system types of these two scenic spots ，and pointed out the existing problems about Yuntai Mountain and Longmen Grottoes. And then, it is divided into four aspects such as the initiative (tour guides，scenic spot commentator or consulting services，etc.)，print and video products， visitor center and sign. Finally, it discussed the countermeasures from such angles listening，reading，thinking，seeing， experiencing，jointing and so on. It will help improve the competitiveness and attraction of scenic spots and there will be a promoti