Communications- Guidance and top tips(KPMG管理讲义).ppt

Communications- Guidance and top tips(KPMG管理讲义).ppt

  1. 1、本文档共33页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Communications We deliver value to our clients - but only if we keep communicating it Introduction Our audit philosophy revolutionises the way we serve our clients. It sets us apart from other auditors We must make sure that we communicate this continuously, and in a way that supports and adds value to all the the work we do. Our presentations and documents must also set us apart To help you to do so, this document gives you tools and tips you should bear in mind when planning to write/present your work You can also use this document, as a whole, as one example of the new way to write documents Although this guidance has been prepared in respect of a ‘talkbook’ style of written report, the tools for planning and the tips for writing and presenting apply equally to other forms of written communications Contents The concept of value The planning tools Tips for writing a talkbook Tips for presenting a talkbook The concept of value We will do much more than just provide an audit opinion to our clients We have a huge reservoir of knowledge, growing all the time We will convert that knowledge into benefits for our clients Our focus is to add value to their business, going beyond simply meeting statutory reporting requirements To do so, we must identify their key concerns and problems and use our knowledge to give them solutions The tools for deciding what to communicate are: the building blocks, the content cake, the Who-What Matrix Our clients will decide if we do add value - and our communications affect how well they think we do Set clear goals - if you don’t know where you are going, you’ll end up somewhere else Make sure that you are clear about your target audience before moving on to the next steps. If you are unclear about your target audience, check with others to make sure that you focus on the right areas What do you want to achieve? do you want to market/tell them about our services? do you want to present a proposal? do you want to present the resu

文档评论(0)

sd44055 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档