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Synergie Fitness Club Contents TOC \o 1-3 \h \u HYPERLINK \l _Toc12331 1. Introduction PAGEREF _Toc12331 1 HYPERLINK \l _Toc13923 2. Current Market Conditions PAGEREF _Toc13923 1 HYPERLINK \l _Toc12019 3. Market Trends PAGEREF _Toc12019 1 HYPERLINK \l _Toc28361 4. Economic Trends PAGEREF _Toc28361 1 HYPERLINK \l _Toc4392 5. Population Trends PAGEREF _Toc4392 1 HYPERLINK \l _Toc10520 6. SWOT Analysis PAGEREF _Toc10520 2 HYPERLINK \l _Toc13844 7. Competitor Analysis PAGEREF _Toc13844 2 HYPERLINK \l _Toc23274 8. Results of Members’ Survey PAGEREF _Toc23274 3 HYPERLINK \l _Toc27258 9. Future Emphasis PAGEREF _Toc27258 3 Introduction The UK fitness market has reached a crucial point in its development. Market growth has slowed due to a combination of factors. The credit crunch and the associated economic recession along with low consumer confidence have served to render the market more or less immobile. This report will: a) summarise the challenges faced by the industry b) set out plans to cope with these difficult trading conditions c) highlight opportunities that may be pursued Current Market Conditions The UK fitness market today is worth ￡3.8 billion (Fitness Industry Association). The market is dominated by a few large companies. There are also many independent clubs associated with sports associations, local councils, etc. Market Trends There is a continued interest in the gym as the main form of exercise and a trend away from participation in competitive sports. After considerable growth in the previous five years, the fitness market has slowed recently. During a recession one of the first cutbacks made by individuals is gym membership. With lower disposable income, members may switch to cheaper, public facilities. It will be important therefore for all franchisees to monitor their local market carefully. It will be necessary to get back to basics and maximise non-tangible benefits. Economic Trends Government estimates predict ver