消费x心理论文.docVIP

论消费心理与包装设计 （0117宋小辉 0104孙秋爽 0122吕静） 【摘要】 包装设计也因时代的变化而改变。本文以香烟为例，通过对消费者消费习惯、购买动机的分析，消费者消费心理活动分为求实、求新、求美、求利、炫耀等，不同的心理活动采用不同的包装定位、造型、色彩设计方法，以适合消费者的心理需求，促进商品销售。 【关键词】：包装设计；心理；消费；商品 Abstract: The consume habit and consume intention were analyzed. Based on cigarettes, for example. The consume psychology was classified to be seeking realistic, seeking new, and seeking beautiful etc. It was suggested that different packaging design method should be applied for different consume psychology in position, modeling, and colors etc. to promote sales of commodity. Key worlds: Packaging design; Psychology;