奥克斯互动营销剑拔出鞘,销量剧增捷报频传.docVIP

奥克斯互动营销剑拔出鞘，销量剧增捷报频传 人们常说“木秀于林，风必摧之”。在竞争日趋白热化的家电行业中，奥克斯却能够异军突起，连续三年远超过行业整体增速，成功杀入中国家电品牌第一阵营，这与他们大力度实施的互动营销战略密不可分。 在讨论奥克斯的成功营销策略前，让我们先看一组数据： 据中怡康推总数据显示，2011年上半年中国家电市场销售规模达6123亿元，较2010年上半年增长了12.8%。与去年同期增速高达23.9%的情况相比，今年上半年的整体市场增速下滑了11.1个百分点。 奥克斯，诞生于格力、春兰等强手林立，成长于中国空调行业群雄逐鹿的年代，）认为，奥克斯的成功取决于他们不断适应市场需求，变被动迎合消费者，为主动创造需求。通过与消费者的积极互动，主导市场消费，将贴心的服务植入每一个消费者心中，从而树立起奥克斯全新的品牌美誉形象，最终杀出一条快速业内营销运作的典范 22 attendance management program 2 create boutique engineering quality award implementation rules 23 waste management program 3 engineering quality punishment implementation rules 24 material out management program 4 engineering quality acceptance program 25 metal supervision management program 5 engineering system check program 26 22 attendance management program 2 create boutique engineering quality award implementation rules 23 waste management program 3 engineering quality punishment implementation rules 24 material out management program 4 engineering quality acceptance program 25 metal supervision management program 5 engineering system check program 26 22 attendance management program 2 create boutique engineering quality award implementation rules 23 waste management program 3 engineering quality punishment implementation rules 24 material out management program 4 engineering quality acceptance program 25 metal supervision management program 5 engineering system check program 26