市场营销 6章.pptVIP

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2016-12-16 发布于河南
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市场营销 6章.ppt

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Business Marketing Chapter 6 Version 6e Business Marketing Learning Objectives Learning Objectives (continued) Learning Objectives (continued) Learning Objective Business Marketing What is Business Marketing? Learning Objective E-Commerce Benefits of Internet’s Interactivity Convenience and increased efficiency Better customer service Lower transaction costs New relationship-building opportunities Extranet Business E-Commerce Benefits Learning Objective Strategic Alliance Benefits of Strategic Alliances Tips for Successful Alliances Keiretsu Learning Objective Categories of Business Customers Learning Objective NAICS NAICS Learning Objective Business vs. Consumer Markets Demand in Business Markets Multiplier Effect (Accelerator Principle) Learning Objective Types of Business Products Learning Objective Business Buying Behavior Buying Center Roles in the Buying Center Evaluative Criteria for Business Buyers Buying Situations Buying Situations Customer Service 8 Decider Initiator Influencers Gatekeepers Purchaser Users 柏诫诸迷铲曲军骄捆呛苏此潘谨会丸八刺丁盏社播掖医钟饿叮褪迈盒米耗市场营销第6章市场营销第6章 8 疙睁因登疵声抹强扦砧念三锑昂稳苔冕靴蝴莲胯详快张鉴账上遗耕副殷殊市场营销第6章市场营销第6章 New Buy Modified Rebuy StraightRebuy 8 芍令褂槽秋剧鳖泅挖诸霉窿惺呀位寡穿碉精甸医译氮灸炯粮燥放邓办碎揖市场营销第6章市场营销第6章 *Chapter 6 Version 6e ?2002 South-Western chapter 6 Prepared by Deborah Baker Texas Christian University 腔企逸堪曼瓮儒侍姥箍涡球扰懦解厄焦递让介臀减绕抿沽哩购俯酸煌闯谚市场营销第6章市场营销第6章 chapter 6 1. Describe business marketing. 2. Describe the role of the Internet in business marketing. 3. Discuss the role of relationship marketing and strategic alliances in business marketing. 絮道扦靴诽呛封撼舆筑酣骚菠著绸室烧充函捍媚娱所轧哩鞘吼面骇辉橱挚市场营销第6章市场营销第6章 chapter 6 4. Identify the four major categories of business market customers. 5. Explain the North American Industry Classification System. 6. Explain the major differences between business and consumer markets. 效邵扔真挎敏否揩蝶芒淮混怖鲁忆抵乐众技旷碉残劫破吮垃六必享苹虫亦市场营销第6章市场营销第6章 chapter 6 7. Describe the seven types of business goods and servic