本科毕业论文---基于产业集群的海宁皮革区域品牌研究.docVIP

毕业论文 题 目： 基于产业集群的皮革区域品牌建设研究 诚 信 明 论文作者签名： 签名日期： 年 月 日授 权 声 明 签名日期： 年 月 日 摘 要 发展区域品牌已成为引领地方经济发展的重要举措，区域品牌的形成是随着产业集群的产生、成长而逐步形成的，也是一个地方经济发展到一定水平的必然结果。产业集群的发展为区域品牌的建设提供了物质基础，同时区域品牌的建立也促进了产业集群的发展壮大，集群内大量相互关联的企业及机构通过专业化分工和合作，结成本地化网络，这既克服了单个企业参与市场竞争的分散性和不确定性风险，又避免了层级制企业的低效率。区域品牌以的品牌效应促进集群良性循环发展从而提高产业集群整体竞争力这对正在建设的区域品牌具有一定的参考价值。 关键词：ABSTRACT The developing of regional brand has become an important measure of leading local economic development，the formation of regional brand is with the growing and evolving of Industrial clusters, it is also a inevitable result of a place’s economic development to a certain level. The development of industrial clusters provides the basis material for the construction of regional brands, also the establishment of regional brand promots the development and growth for industrial clusters, large interrelated companies and institutions through specializing division of labor and cooperation to create a localized network, it’s overcomes dispersion and uncertaint risk for individual enterprise to participate in market competition, and avoids the low efficiency of the level system enterprise. Regional brand with significant effects through promoting the sustainable development to improve the overall competitiveness of industrial clusters. But because of the regional brand is non-competitive, exclusion, externality, cause some problems appeared in the process for construction and development of regional brand. This article is writed by the development of zhejiang haining leather industry clusters and regional brand, as the haining leather regional brand the research object, combined with the theory of industry clusters, according to the problems appeared in constructing regional brand to make corresponding measures . which is have the reference value for to constructe the haining leather regional brand. KEY WORDS: haining leather，industry cluster，regional brand目 录摘 要 I ABSTRACT I 引 言 1 一、海宁皮