Playing the platform role of our American subsidiaries.docVIP

Playing the platform role of our American subsidiariesThe domestic rights introduction is generally tending to be rational and mature， in which the international classical brand books are still the main objects to be introduced. To introduce some classical brand authority books with internationally accepted high academic and practical value plays an active role for domestic learners to study advanced scientific ideas and practical technology and to promote the development of science and technology in China. New trends are showed in the following aspects. First， emerging discipline and emerging technology attract more attention. For example， the selection of books about genetic technology and nano technology indicates the promotion of scientific publishers’ professional level and their clear and profound understanding in international publishing industry and market. Second， the rights introduction coordinates with the national key industry. Take scientific books as an example， books introduced cover many national key industries such as military， airline， energy， environment-protection， life science， which has certain significance for the development of related industry.The overall situation of rights export is showed in the following three aspects. First， the strength of traditional areas is still obvious. Take medical publication as an example. Since the traditional Chinese medicine is traditional Chinese excellent culture which has gradually gained world’s recognition， it has always been the key export brand. Meanwhile， co-published books about western medicine are also the highlight in publishing circle in recent years， which indicates that these books published in domestic with a rather higher academic and practical value still have space in international markets. Second， the exported books embody the achievements of our modern science and technology， as well as the quick development of scientific technology and great contributions of China to the world. Third， t