国外广告公司简介（专业、清晰、视觉冲击）PPT模板.ppt

Case Study Jean Paul Gaultier – – – Campaign Results – 2005-Q4 European campaign +160’000 visitors +215’000 visits – Site even made it to official Apple QuickTime Guide Case Study Yes By Sodexho Archive Online Yes – Gift Voucher – What Ticket Restaurant is for food, the Yes! will be as gift voucher for presents, special occasions, … exchangeable in many prestigious outlets Buzz Campaign – A certain Sam Lennov has returned from the future and is making various predictions on social, cultural and economic level. Highlights are the prediction of the YES… 4 2 8 6 4 4 6 Designing a story development YES CURRENCY … and let the story evolve to more specific topics to build geo-political changed world technological economic tim e a climax changes changes 3 scientific environmental changes changes social cultural changes 2 medical changes 1 time machine changes entertainment changes We’ll start here, talking from a human interest level to get the story going… Sam Lennov These numbers indicate the proposed number of topics / weight within the story posts Scheduling posts Traffic picks up and becomes exponential mainstream July 2005 Story gets picked up by 10th planet is discovered but not predicted. However, this is the realisation that he knows and Sam leads a quite life and is considering going public with his story but it’s the coming Tsunami that will kickstart it. Sam’s friends March 2005 July 2005 July 2005 Press coverage influences the future… June Aug Sep Oct Jan 2004 Oct 2004 Dec 2004 April 2005 2005 2005 2005 2005 time Blog is created Starts additional posting – – – – – – – – Campaign Figures 1.5 month campaign Budget 10K +30’000 unique visitors +42’000 unique visits +184’000 page views 4.5 page views / visit 13min average visit 21 highly creative posts on a variety of human interest topics – 1325 quality interactive comments Morti Campaign Appreciation – School forums, class speeches, countless online forum