国际市场营销英文试题..docVIP

一、单选题，每题只有一个选项正确（共30分，每小题2分） 1. The purpose of international marketing is for the ( ) benefit. A. national? B. regional C. company’s D. consumers 2. According to Maslow’s theory, people will pursuit the ( ) need after satisfying the physiological need. A. belonging B. safety C. esteem D. self-actualization 3. Which of the following statements is not true when describing the role of and the effect of international marketing on companies? A. International markets can become a source of growth. B. International markets can simplify the process and eliminate complex business decisions. C. International markets can produce a quality of life that would not have existed. D. International markets can become a source of profit. 4. Which of the following descriptions provides the best definition of the “marketing mix”? A. The way products are arranged in a retail store to maximize sales B. The way products are priced and packaged C. The way a business combines the main marketing elements to sell products that meet the needs and wants of customers D. The way a business distributes its products through retailers and wholesalers 5. Goods which are bought and used by individuals and households are known as ( ). A. brands B. consumer goods C. retail products D. industrial goods 6. In regards to foreign direct investment, the market entry strategy that involves the most risk and the most control is ( ). A. contract manufacturing B. franchising C. sales office D. greenfield 7. The critical point of market segmentation is the ( ) of consumer’s demand and consumption behavior. A. differentiation B. similarity C. stability D. development 8. Market research data that explores the attitudes and opinions of customers is known as ( ). A. quantitative research B. focus group data C. qualitative research D. opinion polling 9. The particular market segment at which a business aims its products in k