长安福特嘉年华车主推荐计划幻灯片.pptVIP

CAF Fiesta Owner Referral Program Proposal长安福特嘉年华车主推荐计划 Prepared by Wunderman 伟门公司提供 July 27 , 2004 Summary of CAF requirements长安福特对项目的需求 Conduct an MGM campaign to generate Fiesta incremental sales, from referrals by existing Fiesta owners. 通过对现有福特嘉年华的客户开展车主推荐活动，扩大嘉年华的销售。 Leverage CRC existing Fiesta owner data to support the campaign. 利用CRC的嘉年华客户数据资源支持本次活动。 Apart from the existing customers from database, the campaign also applies to the new customers from the July, August and September monthly incremental sales. 除CRC数据库的现有客户，本次活动还适用于在活动期间7月、8月和9月份中每个月因正常销售产生的新客户。 Campaign is pl