Unit -market and sales.pptVIP

Unit 9 Marketing and sales市场与销售Marketing is all around us市场无处不在 Marketing is products市场是产品 Marketing is all around us, we are surrounded by business, like Apple Computer, Inc., that offers goods---products grown or manufactured and prepared for sale.市场像苹果公司产品一样，无处不在，提供公众各样生产、制造的产品。 We also see many business that offer services---benefits or satisfactions that improve the personal appearance, health, comfort, or peace of mind of their users. Some products are used to make services available, such as the tools an auto uses in a servicing a car. 我们也能看到提供各种服务的市场行为：改善个人外表、健康、舒适度、用户满意度，有些产品是为了使服务成为可能，如维修服务车上的维修工具。 When the popcorn is harvested and ready for marketing, it may go to one of many places, depending on whether it is to be stored or used right way. 当爆米花已经准备进行市场推广，它将根据是否存储还是立即食用等不同用途流向很多地方。 Marketing occurs most obviously, perhaps, at the movie theater where patrons are greeted with the sight, sound, and aroma of freshly popped corn as they pass into the theater.在影剧院，当老顾客走进影剧院时，看到、闻到新出炉的爆米花香 ，市场营销整个过程就很明显的发生了。 Marketing is services市场是服务 Marketing involves many special activities, among them are marketing research, product planning, advertising, and selling. These activities and others make up the world of marketing---a world of people, product, action and idea.市场营销包括许多特别活动，其中包括市场调研、产品规划、广告、销售，这些活动和其他方方面面组成了市场的世界，一个由人、产品、行为、思想等组成的世界。 Marketing is stores and other business市场始商铺和其他生意 Your first glimpse of marketing on our imaginary tour may be a store that sells food. It could be a small grocery store on the corner of your block, or it could be a large supermarket. Of course, these are not the only places that sell food.你一眼看到的市场活动可能是卖食品的小店。他可能是你居住小区角落上的一个小杂货店，或者是一个超市。当然，这些并不就是卖食品的全部地方。 You may also see business that sell both goods and services. Many service stations, for example, sell not only gasoline, oil, and other goods but also lubrications and repair services.你可能看到销售产品和服务的业务形式。许多服务提供机构既销售汽油、石油，同时也销售润滑油、提供维修服务。 The business where you and your family buy go