企业家禀性内生的贸易中介及其网络化.docVIP

企业家禀性、内生的贸易中介及其网络化 ――全球化竞争中万向集团企业家职能及其变迁的研究 郑江淮 zhengjh@,025-3595211 南京大学商学院经济学系，长江三角洲经济社会发展研究中心 邮编：210093 企业家禀性、内生的贸易中介及其网络化( ――全球化竞争中万向集团企业家职能及其变迁的研究 摘要 万向集团之所以被大家称为“民营企业常青树”，之所以在“走出去”战略实施过程中能够成功地收购美国上市公司和有著名品牌的公司，是因为万向集团主席鲁冠球的企业家禀性使得其在“国内形势所逼”下主动开发国际市场，并且在出口规模升级和产品升级的情况下，鲁冠球能适时有效地在企业内部实行企业家职能分工和企业家职能网络化，从而把握了发展的机遇和及时地掌握了国际市场竞争的知识和能力。相比那些经历过生生死死的和长不大的民营企业来说，万向集团的企业家职能市场环境和自身认知能力提高所作的适应性调整及相应的组织结构调整，是万向集团成功的保证和关键之所在。因此，无论在企业成长的初期还是发展、成熟阶段，只要有明确的企业家禀性及其“与时俱进”，企业的顺利成长是可以预期的。 关键词 企业家禀性 企业家职能 包销 贸易中介 贸易网络 Entrepreneurial Disposition、Endogenous Trade Intermediationand its Network: A Study of the Entrepreneurship of Wanxiang Group and its Change in Global Competition Abstract Wanxian Group exploited international markets on its own initiative under the austere condition of domestic market because Lu Guanqiu who is the president of Wanxiang Group Companies has the entrepreneurial disposition. Wanxian Group also effectively specialized in its entrepreneurship in Group Companies and linked this specialized entrepreneurship on the occasion of expanding export scale and renovating products in time. Therefore, it grasped the opportunities and acquired the skills and knowledge which are essential factors in global competition. As a result, Wanxian Group became “the evergreen tree of private enterprises” in China, and merged an America listed corporation as well as some companies with famous band successfully. Simon et al.(1998)described entrepreneurship in detail. According to this, this paper considers Lu Guanqiu’s actions including giving up America Sheller Corporation’s exclusive deal contract on his own and exploiting international markets independently in the early process of firm’s growth as the outcomes of his nature disposition. The reason is that he is very confident of his perspectives of the firm, which make him firmly believe that Wanxian Group likely has a great space in international markets. As far as the opportunities to expand are consid