2015市场营销英文课件.pptVIP

2.1 Deciding to Brand or Not Owning a Brand No Brand 2.2 Deciding a Brand Sponsor Manufacturer’s Brand Distributor’s or Retailers’ Brand Licensing Co-Branding----Look at Mini-Case 7.5 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2.3 Choosing a Brand Strategy Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. (1) Line Extension--companies use an established product’s brand name to launch a new, slightly different item in the same product category. Look at Mi