lecture 2 广告翻译.ppt

quality first 质量第一 loved by all 众之所爱 round-the-clock business 昼夜营业 latest technology 最新工艺 最新款式 with latest designs exquisite workmanship 作工考究 分译法 一般说来,英语中习惯于用长句。英语的句子成分前后都可能跟各种各样的修饰语,主句和从句之间常有确切的连接词,从句套从句,形成多级从句,短语套短语,形成多级短语,加之并列成分或并列句又常常穿插其间,形成结构复杂严谨的长句。而汉语的词句大都用意义结合,习惯于短句。这就要求我们在翻译过程中采用分译法把英语长句化整为零,译成并列的汉语散句或分立的单句,只有这样才能符合汉语的表达习惯,达到通顺易懂的要求。分译法就是将原文中的单词、短语或者从句扩展成若干汉语单句。 1. 词语的扩展 翻译时可将英语中单个做定语的形容词、副词、名词等扩展翻译成的单句。例如: (1)They, not surprisingly, did not respond at all. 译文:他们根本没有回答,这是不足为奇的。(把副词译成句子) (2)That region was the most identifiable trouble spot. 译文:那地区是个麻烦的地方,这是大家最容易看得出来的。(把形容词译成句子) (3)He shook his head and his eyes were wide, then narrowed in indignation. 译文:他摇了摇头,两目睁得圆圆的,接着又眯成一条线,脸上露出了愤怒的神色。(把名词译成句子) 2. 短语的扩展 为了使译文符合汉语的语法规范,翻译时可以将英语中作宾语、定语、状语等的名词短语、不定式短语、分词短语、介词短语等进行扩展,译成单句。例如: (1)We are disappointed at the buyer’s disregard for proper international trading rules. 译文:买方无视正当的国际贸易法则,对此我们很失望。(把介词短语译成句子) (2)We find both quality and prices of your products satisfactory and enclose our trial order for prompt supply. 译文:我们对你方产品的质量和价格均感满意,现寄去试订单,请供应现货。(把介词短语译成句子) (3)We hope you will favor with your orders, which shall have our best attention to give you entire satisfaction. 译文:希望贵公司给予我们惠顾。对此,我们必尽最大的努力,务使贵公司满意。(把非限制性定语从句译句子) 3. 句子的扩展 句子的扩展是把原文的一个句子拆开,译成两个或两个以上的句子。例如: (1)The process of cooperation began in the 1950s with the initiation of our commercial relations with Japan. 译文:这种合作进程始于50年代,最早是与日本建立贸易关系。 (2)We have forwarded the catalogs and drawings you sent us to some large manufacturers and now have an affirmative answer from a factory in Shanghai. 译文:我们已将寄来的目录和图纸转交几家大厂。现已接到上海一家工厂愿承办的答复。 (3)Owing to the large number of orders we are receiving, we would advise you to work fast and place an order with us as soon as possible. 译文:由于本公司目前的订单甚多,兹建议从速预定,尽早惠赐订单。 (4)It is our constant endeavor to make our service as nearly perfect as

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