“素婚时代中国首届素婚大会策划方案.docVIP

商贸会展期末课程项目设计 项目名称： “素婚时代”中国首届素婚大会策划方案 目录 一、大会背景·········································3 （一）结婚成本造就“恐婚族”、“婚奴”····························3 （二） “裸婚”噱头大实施少····································6 （三）“半裸婚”获认可··········································9 （四）“素婚”=精心设计的“半裸婚”······························9 二、大会目的········································10 三、大会主题········································10 四、与会人员········································11 （一）主要参与人员············································11 （二）其他受邀人员············································11 五、会议时间及地点··································11 （一）时间····················································11 （二）地点····················································11 六、发言对象········································13 （一）政府官员················································13 （二）国内知名的婚恋专家······································14 （三）赞助商··················································14 七、大会日程········································14 （一）前期准备················································14 （二）大会当天················································17 （三）附录：特色“素婚”产品展示······························18 八、经费预算········································16 一、大会背景 （一）结婚成本造就“恐婚族”、“婚奴” “恐婚族”多为“80后”，社会的压力让他们觉得要结个婚真的很不容易。买房子几乎要花掉全部积蓄，还要背上沉重的供楼负担，又要准备一大笔的结婚费用，这对很多年轻人而言都是一道很高的门槛。如果正好这些年轻人的工作又不稳定，就很容易就把结婚当成一种危途，不愿结婚。 早在2011年，网上一个名为“各地娶媳妇成本”的热贴流传甚广，其中北京以202.8万元排名第二，包括160万元的房子，12万元的轿车，15万元的装修，8万元的家电等，并称这是北京中等水平生活条件，而以这个条件娶媳妇，一个年收入6万元的男人需要倾家荡产并不吃不喝工作28.8年。 图1.中国大城市结婚花费统计 哪怕不买房不买车，其他高昂的结婚费用让许多情侣想婚而不敢婚。例如，某网友晒出的不包含婚房的结婚费用清单就高达107，579元。 表1.结婚费用清单 项目 子项 费用 订婚礼金 男方给女方31800 女方给男方10001 21799 婚纱照 套系 2830 主婚照水晶面析 400 照相当天化妆 344 租婚纱 400 小计 3974 日用 彻底收拾卫生 100 购置日用品（含餐具） 1000 购置盆花（4盆） 120 购床上用品（三套） 900 购置新枕头（两对） 180 PVC背胶喜字贴（10个） 200 喜庆抱枕（6个） 150 拉花（4个） 28 喜字吊兰（6个） 150 小计 2828 家具 软水器 2500 梳妆台 588 床头台灯（2个） 300 挂钟（2个） 300 小计 3680 服装 男方西服（1套含内衣及衬衫） 2500 女方服装（3套含内衣） 4000 女方婚鞋 200 婚礼红色手包 120 小计 682