2015销售经营分析报告.pptVIP

销售主管工作总结 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 月度销售数据分析 目录  月度工作问题分析 下个月工作计划 月度销售工作总览 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 月度销售工作总览 KPI完成情况 重大工作结果 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  月度销售状况总览 KPI完成情况 1 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  2 重大工作结果 月度销售状况总览 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 投入产出分析 销售价格分析 产品线分析 销售费用分析 渠道业绩分析 销售达成分析 月度销售数据分析 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 销售达成分析 1 销售计划达成率 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 通过对销售额和销售量的增长趋势的把握，可以找出客户增长或下滑的本质；如销售额增长大于销售量增长，说明增长主要来源于产品平均价格价格的提高，它反映了市场平均价格的提高或者是客户产品结构升级,即结构性增长；反之，为容量性增长。 销售达成分析 1 2 各区域销量 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 很多的消费品行业存在明显的季节性趋势；根据行业规律，为企业提出生产运做及渠道供货的的合理性规划 销售达成分析 3 各季节销量 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 渠道业绩分析分析 企业的销售区域分布看企业市场分布的合理性；企业区域布局与整体战略目标的一致性；明确下阶段企业区域布局的规划方向； 1 各区域销售分布 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 渠道业绩分析分析 2 各区域分销商数量 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 渠道业绩分析分析 通过对数据的分析，发现存在异动的产品或区域；并分析异动发生的原因； 3 重点区域销售异动 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 产品线分析 从产品结构看主导产品和产品成长合理性，企业的利润源和销售量是否对应，初步判断企业未来产品规划的调整