关于提升超市社区营销能力的探讨.doc

关于提升超市社区营销能力的探讨 ——初稿 班级：xx市营一班 姓名：xxx 学号：xxxx 摘要：随着市场经济的不断发展，近年来，我国宏观环境发展呈现出良好的态势，这就为我国零售业的发展提供了广阔的发展空间。超市如何更好地满足消费者的需求，提高企业的经营利润，已经成为零售企业研究的热点问题之一。 有效的提升社区营销能力不仅对超市行业的发展、超市本身的发展有促进作用，同时对消费者提供满意的产品和服务。通过分析当前超市营销的现状及超市未来的发展趋势，并针对如何提高超市社区营销能力提出了可行的策略。 本文内容有五个部分：第一部分说明了论文选题的背景、目的及意义。第二部分超市营销的现状及超市的趋势。第三部分就是关于提升超市社区营销能力的必要性和可行性分析。第四部分说明了超市提升社区营销能力的策略。第五部主要介绍一个有关的实际案例。第五部分就是对全文的总结。 关键词：超市 超市营销 社区营销 Abstract: Along with the development of market economy, in recent years, Chinas macroeconomic environment development present a good situation, and it is for the development of our countrys retail trade provide a broad space for development. The supermarket how to better meet the needs of the consumers, improve the management profit of enterprises, has become a retail enterprise research one of the hot issues. If we can effective improve the supermarket of the community marketing ability. It is not only can promote the development of supermarket and supermarket industry，but also provide satisfactory products and services to consumers. Through the analysis of the present situation of the supermarket marketing and the future development tendency of the supermarket, and on how to improve the supermarket community marketing ability proposed the feasible strategies. The article has five parts: Part I describes the background、significance and purpose of topic selection .The second part introduces the current of supermarket marketing and the trend of the supermarket. The third part is about improving the supermarket community marketing ability of necessity and feasibility analysis. The fourth part declaims the strategies of ascending community marketing ability of supermarket. In the fifth mainly introduces a relevant practical cases. The fifth part is the summary of the full text. Key words: Supermarket Supermarket Marketing Community Marketing 目录 一，序论 - 4 - 1，研究的背景 - 4