超市与供应商关系调查.docVIP

超市与供应商关系调查 篇一：我国大型超市与供应商关系的探讨--以沃尔玛为例 我国大型超市与供应商关系的探讨 -以沃尔玛为例 摘要 21世纪人们的生活趋于完善状态，越来越多的需求开始通过超市的途径获取，这对经营超市以及它的供应商来说是一个巨大的商机。但是商海错综复杂产销之间弊端种种对此产生巨大的威胁。为此，为了找到产销联盟关系的影响因素及影响程度,从而帮助生产企业与大型综合超市提高商品流通效率,并最终提高其竞争的优势。本研究以产销联盟理论为基础,对我国大型超市与供应商联盟关系进行了实证研究，以沃尔玛为例，研究起供应链条的管理方案和整体思路，并于国内大型超市的常规供应管理方式进行对比，藉此了解沃尔玛在供应商合作过过程中所形成的产业优势，从而提出符合中国本地大型超市的供应链条管理方案。 关键词：大型超市；供应商；共赢；对策 In the large supermarket and supplier relations discussed -to the wal-mart for example Abstract The 21 st century, the people of the state of life more perfect, more and more demand for the way to start through the supermarket, this to the operation of supermarkets and its suppliers that is a huge business opportunities. But business complex between production and sales of disadvantages to produce a great threat. Therefore, in order to find the alliance between production and sales of the influence factors and the extent to which help production enterprise and the large-scale comprehensive supermarket improve the circulation of commodities efficiency, and ultimately improve its competitive advantage. The production and marketing alliance theory as a foundation, to our country large supermarket and supplier alliance relationship between empirical research to wal-mart, for example, the research on the supply chain management solutions and overall design ideas, and in the domestic large supermarket of the regular supply management way is compared, and learn about the wal-mart in suppliers have formed in the process of industrial advantage, and then puts forward with Chinese local supermarket chain of supply management plan. Keywords: large supermarket; Suppliers; Win-win; countermeasures 目录 摘要......................................................................................................................... I Abstract .................................................................................................................. II 一、绪论......................................................