(肯德基公司介绍及管理模式英文.pptVIP

KFC company belongs to the worlds largest catering group, with more than one hundred countries including distribution in the area, and nearly three thousand chain. History and Sign of KFC In recognition of his contribution to his home, Kentucky gave him the honorary title of Colonel Sanders. Colonel Sanders a suit, gray-haired and bearded image of the goat has became an international brand. which is the best symbol of KFC. KFCs values Our mission Our expectation Our belief Our work attitude KFC enterprise culture Service and the pursuit of excellence Attention and perfect service quality Positive, encouraging. “Restaurant manager first” Work, to excellence Main business strategy Become more brand integration, the leader In a restaurant, let consumer can enjoy two gourmet brand and more choices Mode of operation Fast-food chain form Industrialized production Standardized products Employee localization Raw materials are imported Provide condiment and beverage supplier directly Fried chicken burger and fries and in-store processing A new kind of food per month With the customer satisfaction as the center value chain management 1、Obviously, the target market 2 、cooking chicken expert“ 3、Customer as the center of marketing 1、Target market positioning: obviously 2、Product positioning: cooking chicken expert. KFC store location： The center of the city General tight get large stores Objective: to better for the consumer groups. Avoid Chinese fast food Win-win franchise mode Employee grow ladder Main incentive system and measures 2、the company sales and management of restaurant title examination requirements. Testing supplier Rapid growth opportunities More competitive in the market Guiding vision consensus Product safety and health management Suppliers safety and health management:Strict request all suppliers to fowl-run and plant management In every link in any infection may prevent comprehensively, For suppliers are required by local animal quarantine de