chapter business letter.docVIP

Chapter 4 Business Letters Content The definition and function Three features Two classifications The elements Three forms 7C Principles Attention Samples Business words Part I The definition and function 1. Business Letters are referred to those letters used among the companies, government agencies, various groups, or business establishments such as stores, for the purpose of exchanges 商务信函，指的是在公司、政府机关、各种团体、或商店等商务、事务性场所，相互之间为进行交往所使用的信函。 2. Business letters are the main means of communication between merchants, manufacturers and customers . Part II Features of Business Letter clear correct, and courtesy 商业书信必须写得正确，因为它涉及到买卖双方的权利，义务，厉害关系，是各种商业单据（如合同）的根据。 广义的说，商业书信的正确性表现在： （一） 运用正确的语言水平 （二） 叙述得正确 （三） 数字要正确 （四） 正确理解和运用商业术语 （五） 合适的写作技巧或方法， 1. Correctness 1) 内容叙述正确，既不要说得不够(Understatement)，更不要说得过头(Overstatement)。 E.g.1 This stove is absolutely the best (or: the very best) on the market. 这句话是用来介绍商品的，但没有具体介绍商品的性能，而是抽象地断定这种炉子是“市场上最好的”。这样介绍商品，不但不能达到推销的目的，反而使人对写信人有“卖狗皮膏药”的感觉。 ［改写］ Our model A195 is designed on modern lines, without any increase in fuel consumption, 25% more heat than the older models. So you will agree that it is the outstanding stove for economy of fuel. (我们的Ａ１９５型炉子是按近代样式设计的，在不增加燃料消耗的情况下，比其他各种旧式炉子温度高２５％。所以，你会同意，这是优良的节约燃料的炉子。) 2)数字正确: 有时“失之毫厘，差之千里”。甚至引起不同的理解。 e.g. 二美元和二美元以上 $2 or (and) $2 above (over) I Theory Language features of business letters: Clearness Conciseness Correctness Preciseness Courtesy Professionalism The three parts of a business letter: The opening section The propositional section The closing section II Examples 提请买方注意：我方订单拖欠至今尚未履行。 We brought to your knowledge of the Seller that our order had been outstanding for a considerable amount of time. Would like to draw one’s attention to 相信贵方会按期发货，因迟误势必给我们造成很大不便和经济损失。 We trust you will see to it that the order is shipped within the stipulated time, as any delay would cause us no little inconvenience and financial loss. Trust believe No