西夏墅中学高中英语 Unit1 Advertising Welcome to the unit课件 牛津译林版必修4.pptVIP

* 牛津高中英语 (模块四 ·高一下学期) Welcome to the unit Unit 1 Advertising Unit 1 课件描述： 本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣的作用。 Welcome to the Unit Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Brainstorming: 1. Where can we find these ads? 2. Why do you like these ads? On billboards, on the Internet, in newspapers/ Magazines, on TV, in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them. Observation: Observe the four pictures on Page1. Try to divide them into two parts. Ads for social problems Ads for sales Earth Day Say ‘No’ to drugs Oxlin Airlines Soft shine shampoo Discuss and speak: Read the instructions and focus on the four posters. Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? Commercial advertisements Public service advertisements This poster is a commercial advertisement. It offer the Airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved. Poster 1 This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2 Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us. Poster 3 This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words